Toolkits05 · Launch plan and readiness workbook
Item 05 · launch plan and readiness workbook · KSA and GCC consumer healthcare

Launch plan and readiness workbook: from gate to shelf, with the fact file

A 29-slide launch plan with the readiness workbook (36 deliverables with deadlines and a verdict), the monthly sell-out budget, the listing plan, the price chain and an 8-slide sales fact file for the field.

Slide 3 from the Launch plan and readiness workbook example (watermarked preview)
From the worked example: slide 3 of 29. Every preview carries a watermark; the files do not.

What you will have written when you finish

  1. 1The readiness checklist by function, each line with a deadline counted back from launch day
  2. 2The listing plan: chain by chain, days to shelf, first order and fill
  3. 3The monthly budget: doors times velocity, sell-in equal to sell-out plus the new doors' fill
  4. 4The price chain as approved, and the drift against the business case
  5. 5The launch P&L against the approved case, month by month
  6. 6The sales fact file the field carries: claims, argumentary, objections, the commercial rules
  7. 7The first-ninety-days scorecard and the stop rules

7 slides from the example

Slides 1 · 3 · 7 · 10 · 14 · 17 · 20 of 29 · click to enlarge
Slide 1
Slide 3
Slide 7
Slide 10
Slide 14
Slide 17
Slide 20

2 sheets from the workbook

Readiness summary · Monthly sell-out budget · click to enlarge
Sheet: Readiness summary
Sheet: Monthly sell-out budget
The problem it solves

Launches slip in the last eight weeks, where nobody owns the list. The readiness workbook owns it: every deliverable by function with its weeks-before-launch deadline, status and blocker; the deck reads the verdict from it.

Who it is for

Brand manager, launch lead, field manager in consumer healthcare, writing for a Gulf market and presenting to a regional or global team. Also the distributor marketer who co-writes it.

Not for

Prescription brands with a medical-affairs plan, agencies pitching creative work, or anyone who needs a company's proprietary template.

Also useful with this item

Item 02 · $79
Business case and NPV workbook
the case the launch was approved on
Item 04 · $79
Key-account (customer) plan
the chain agreement the listing sits in
Companion · $29
KPI tracker and monthly-review one-pager
for the first-ninety-days scorecard

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Every item includes

Fully editable
Text, charts, colours, logo. Move the spine into your company template in an hour; the how-to shows how.
Opens where you work
PowerPoint, Keynote, Google Slides and LibreOffice; the workbooks recalculate in Excel, Numbers, Sheets and LibreOffice. No macros, no passwords.
Instant download
The files arrive by link the moment payment clears.
Updates for twelve months
Corrections and renderer fixes to an item you bought, by email, free.
Refunds for wrong, broken or misdescribed files
Full refund or replacement within 30 days; changed your mind before downloading, 14 days.
Single-user licence, lifetime use
Any brand, any company, any market, for as long as you like. No resale, no redistribution.
Done with you
Writing this in the next eight weeks?

Three working sessions on your own document: inputs and numbers, the draft, and a review against the questions management will ask.

Ask about a session

Every example is set in one fictional world: Meridian Consumer Health, its distributor Northern Gulf Distribution Co., the scalp-care brand Clarisel and its competitors Scalvia, Sebravel, Scalpex and Trichoderm. Nahdi, Al-Dawaa and United are real Saudi pharmacy chains used as market fixtures with invented figures, as are the marketplaces, the quick-commerce apps and the discounter named in item 08. You see every box filled, every chart populated and every number reconciled, without a real company's data.