Planning toolkits · KSA and Gulf consumer healthcare

Write the plan a global brand team would sign, from a Gulf market, without a multinational behind you

Ten planning files for KSA and Gulf consumer healthcare, built from the questions global reviewers asked of my own plans: eight templates for brand, launch, business-case, account, portfolio, BD and digital work, plus two companion workbooks. Each with guidance in every box, a fully worked example on a fictional brand and a two-page how-to; seven of the eight carry the Excel behind the numbers.

Which plan are you writing?Browse the tenNot buying today? Score your plan first, free
Built from 20+ years of GCC experience in pharma and consumer healthcare.
1of fiveTemplate withguidance in every box2of fiveWorked exampleon a fictional brand3of fiveTwo-pagehow-to4of fiveExcel behind the numberson seven of the eight plans5of fiveReviewer's questionsin the notesEvery itemships asone set of files
10
planning files
411
template slides
225
worked-example slides
9
Excel workbooks
40
reviewer's questions, free
1
fictional world across all ten

Who it is for

Marketers in consumer healthcare who write the plan for a Gulf market and present it to a regional or global team.

Roles
  • brand manager
  • category manager
  • key-account manager
  • launch lead
  • BD lead
  • marketing head
Companies
  • multinational consumer-healthcare companies
  • regional pharma companies
  • distributors
  • agencies serving them
The ten

Eight planning documents and the two workbooks that feed them

Every card shows nine of the item's own preview pages. Open any item for its full set of preview pages before you buy.

Not sure which? Three questions →
Nine preview pages from the Brand plan (watermarked)
Item 01

Brand plan

The annual plan a reviewer signs
32 core slides + an 85-slide module library · 32-slide example · workbook · how-to
$79about SAR 296
See inside →
The full planning kit · best value

All eight items and both companion workbooks

One fictional world, one price basis, numbers reconciling from deck to workbook. Every revision of every file free for twelve months.

Only in the full kit: the Build Guide (the order of work, and where every number comes from) and The Review Table (the reviewer's 40 questions as cards you close one slide at a time), with the table as a Miro board, a gift you copy into your own Miro account.

The first five buyers of the full kit get a 30-minute call with the author: one slide or one sheet of your own plan, read together. Claim it by replying to your purchase email.

See the Miro board, buyers only ↓
$640 one by one
$249about SAR 934
Buy the full kit

Bought separately the 10 products come to $640. The kit is $249.

Wrong or broken file: full refund or replacement within 30 days. Not what the page described: full refund within 14 days. Refund policy

Version 1.3 · 21 September 2026 · what changed

Every example is set in one fictional world: Meridian Consumer Health, its distributor Northern Gulf Distribution Co., the scalp-care brand Clarisel and its competitors Scalvia, Sebravel, Scalpex and Trichoderm. Nahdi, Al-Dawaa and United are real Saudi pharmacy chains used as market fixtures with invented figures, as are the marketplaces, the quick-commerce apps and the discounter named in item 08.

Full-kit buyers only

The Review Table, as your own Miro board

The reviewer's 40 questions as cards on a whiteboard, laid out around the three slides a reviewer reads first. Drag a card from Open to Closed when a slide in your deck answers it, and put the evidence beside it: the number, its source and its date.

  1. 1Buy the full kit. The board link comes with your download: on the download page and on slide 13 of The Review Table.
  2. 2Open the link and choose Duplicate. The copy goes into your own Miro account; a free account is enough.
  3. 3Work in your copy, alone or with a colleague in the reviewer's chair. The same table comes as a PowerPoint deck and a PDF.

A gift with the full kit only: not sold on its own, not included with a single item, and not linked anywhere on this site.

Buy the full kit · $249What else is in the full kit
Open cardClosed cardEvidence: number, source, dateThe board in outline: nine sections in reading order. On the board itself every card is written out.
One item or the kit

What each price buys

What you getSingle item
$49–$79
Companion
$29
Full kit
$249 · best value
The eight templates (01–08)one—all
Worked example for each template—
Two-page how-to for each template—
Item workbooks (A&P tracker, NPV, calendar, readiness, portfolio, BD, digital)the item's—all seven
Competitor fact table and price ladder—
KPI tracker and monthly one-pager—
Reviewer's questions in the notes—
Build Guide: the order of work, and where every number comes from——
The Review Table, with its Miro board as a gift——
Updates free for twelve months
Single-user licence, lifetime use
Price$49–$79$29$249 $640
Sherif Al-Kady
Why this kit exists

“I learned what a reviewer looks for by being reviewed.”

Sherif Al-Kady
Ten years in multinational consumer healthcare, Saudi Arabia and the Gulf. Brand, category and business development.
The full story, on pharmagrowth.co →Sherif on LinkedIn →

The room where a country plan meets a global reviewer

For ten years I wrote the plans a Gulf country sends up the line: brand plans, launch cases, category reviews, chain account plans, licensing evaluations. Every one was read far from Riyadh, and every one came back with the same questions.

A country office
where the plan is written
A global reviewer
brand team, category lead, finance
  • Which accounts explain the gap
  • Where is the delta
  • Why does this lever get this money
  • What happens at minus twenty percent
  • Who owns the biggest barrier
Six habits a reviewer checks
  • The title is the message
  • Every number carries its delta and its source
  • One price basis per slide
  • A barrier has an owner and a trigger
  • A launch is a case before it is a plan
  • An ambition is a bridge, not a wish

Most marketers here get the template without the reasoning behind it. The kit is that room, written down. Use it to write faster, or use it to write the way the other side reads.

Every item includes

Fully editable
Text, charts, colours, logo. Move the spine into your company template in an hour; the how-to shows how.
Opens where you work
PowerPoint, Keynote, Google Slides and LibreOffice; the workbooks recalculate in Excel, Numbers, Sheets and LibreOffice. No macros, no passwords.
Instant download
The files arrive by link the moment payment clears.
Updates for twelve months
Corrections and renderer fixes to an item you bought, by email, free.
Refunds for wrong, broken or misdescribed files
Full refund or replacement within 30 days; changed your mind before downloading, 14 days.
Single-user licence, lifetime use
Any brand, any company, any market, for as long as you like. No resale, no redistribution.

What you can check before you pay

The worked example, first
Each item page shows chosen pages of the finished worked example, watermarked, so you see the standard of the finished plan before you buy the blank one.
Numbers that reconcile
The deck reads its figures from the workbook; a checks sheet in every workbook says OK only when they agree. Open the workbook previews and count.
Thirty days for a wrong or broken file
A wrong or broken file is refunded or replaced within 30 days; a file that is not what the page described, within 14. The licence page has the rest.

Buyer reviews appear here as they arrive, with the buyer's consent, unedited, the critical ones included. Already bought? Two lines by email are enough.

Done with you
Your plan, built on the kit, reviewed before it goes up

Three working sessions: the inputs and the numbers, the draft, the review against the questions management will ask. For a brand manager with a plan due in the next eight weeks.

Ask about a session
Free · the reviewer's scorecard

Score your brand plan before management does

Forty questions in the order a reviewer reads a deck, one point a tick. Under 30 and it is a set of slides, not a plan; the weakest block names the item that writes it.

The eight-page PDF opens on the next page and arrives by email. Five short notes follow, one a week. Or tick it on the page first

Questions buyers ask

Is this my company's template?
No. The structure follows how multinational consumer-healthcare companies plan; every slide, word, chart and number is original. You adapt it to your company's format with the how-to's last page.
Are the numbers in the example real?
No. Clarisel, Meridian and their competitors are invented; the pharmacy chains are real names with invented figures. The example shows the method, not a market.
What language are the files in?
English, throughout: every slide, every workbook and every how-to, the language a Gulf country plan is read in by a regional or global team. Retailer names appear as they trade.
Which tools open the files?
PowerPoint, Keynote, Google Slides and LibreOffice for the decks; Excel, Numbers, Google Sheets and LibreOffice for the workbooks. Charts are native objects, not pictures. No macros, no passwords.
What does the licence allow?
One person, unlimited plans, presented under your own brand, kept after you change employer. Not allowed: passing the files to anyone outside your company, reselling them, or offering them as a service to others.
Refunds?
A wrong or broken file: a full refund or a replacement within 30 days. Not what the page described: a full refund within 14 days. Changed your mind before downloading: a full refund within 14 days if the link has not been used.
Do I get updates?
Every revision of an item you bought, for twelve months, by email. The full kit receives every revision of all ten files.
The full terms are on the licence and refunds page.