Toolkits03 · Category review pack
Item 03 · category review pack · KSA and GCC consumer healthcare

Category review pack: the country pack for the regional call

A 25-slide country pack for the monthly or quarterly category review: the KSA numbers, what moved and why, the forecast, the launches, the asks — built for the questions a regional reviewer asks.

Slide 3 from the Category review pack example (watermarked preview)
From the worked example: slide 3 of 25. Every preview carries a watermark; the files do not.

What you will have written when you finish

  1. 1The numbers on one page: category, brand, share, growth, versus plan and versus last year
  2. 2What head office will show, and the local numbers it cannot see
  3. 3The forecast and the latest estimate, with the bridge between them
  4. 4Launches and opt-in requests, each with its case behind it
  5. 5The competitor page: who moved, on what price, with what activity
  6. 6The asks, ranked, with what each one unlocks
  7. 7The country case, if one was requested, in the pack's own words

7 slides from the example

Slides 1 · 3 · 7 · 10 · 14 · 18 · 22 of 25 · click to enlarge
Slide 1
Slide 3
Slide 7
Slide 10
Slide 14
Slide 18
Slide 22
The problem it solves

The review call is won or lost before it starts: the pack either answers the reviewer's questions in order or spends the hour defending numbers. This pack follows that order and shows the delta on every line.

Who it is for

Category manager, brand manager, country manager in consumer healthcare, writing for a Gulf market and presenting to a regional or global team. Also the distributor marketer who co-writes it.

Not for

Prescription brands with a medical-affairs plan, agencies pitching creative work, or anyone who needs a company's proprietary template.

Also useful with this item

Item 02 · $79
Business case and NPV workbook
for any opt-in that needs a case
Companion · $29
Competitor fact table and price ladder
for the share and price pages
Item 01 · $79
Brand plan
the plan the review is about

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Every item includes

Fully editable
Text, charts, colours, logo. Move the spine into your company template in an hour; the how-to shows how.
Opens where you work
PowerPoint, Keynote, Google Slides and LibreOffice; the workbooks recalculate in Excel, Numbers, Sheets and LibreOffice. No macros, no passwords.
Instant download
The files arrive by link the moment payment clears.
Updates for twelve months
Corrections and renderer fixes to an item you bought, by email, free.
Refunds for wrong, broken or misdescribed files
Full refund or replacement within 30 days; changed your mind before downloading, 14 days.
Single-user licence, lifetime use
Any brand, any company, any market, for as long as you like. No resale, no redistribution.
Done with you
Writing this in the next eight weeks?

Three working sessions on your own document: inputs and numbers, the draft, and a review against the questions management will ask.

Ask about a session

Every example is set in one fictional world: Meridian Consumer Health, its distributor Northern Gulf Distribution Co., the scalp-care brand Clarisel and its competitors Scalvia, Sebravel, Scalpex and Trichoderm. Nahdi, Al-Dawaa and United are real Saudi pharmacy chains used as market fixtures with invented figures, as are the marketplaces, the quick-commerce apps and the discounter named in item 08. You see every box filled, every chart populated and every number reconciled, without a real company's data.