Toolkits08 · Digital and e-commerce plan
Item 08 · digital and e-commerce plan · KSA and GCC consumer healthcare

Digital and e-commerce plan: the shelf, the search, the money bought on a KPI

A 26-slide digital and e-commerce plan for one brand and one plan year — shelf audit, share of search, the journey, objectives, retailer by retailer (chain apps, marketplaces, quick-commerce apps, discounters), retailer media, search and content, calendar, creators, pharmacists online, CRM, media plan by quarter, claims and parity guardrails, budget by month, measurement, the monthly report — with the workbook behind it.

Slide 3 from the Digital and e-commerce plan example (watermarked preview)
From the worked example: slide 3 of 26. Every preview carries a watermark; the files do not.

What you will have written when you finish

  1. 1The shelf audit: every product page at every retailer, scored, priced and flagged, with an action and an owner
  2. 2Share of search on one fixed keyword set, read against share of market
  3. 3The plan retailer by retailer, from the chain apps and the marketplaces to the quick-commerce apps and the discounters online: retailer media, search, promotion funding and content, each block with an objective and a KPI
  4. 4The media plan by channel and month, every channel bought on one KPI with a benchmark and a target
  5. 5The content calendar and the creator and pharmacist briefs, on one claims wording
  6. 6The claims and price-parity guardrails, and the budget by lever and month against the brand plan's envelope
  7. 7The measurement plan, the KPI tracker with baselines and targets, and the monthly report that ends in decisions

8 slides from the example

Slides 1 · 3 · 5 · 6 · 10 · 17 · 21 · 22 of 26 · click to enlarge
Slide 1
Slide 3
Slide 5
Slide 6
Slide 10
Slide 17
Slide 21
Slide 22

2 sheets from the workbook

Shelf audit · Media plan · click to enlarge
Sheet: Shelf audit
Sheet: Media plan
The problem it solves

Digital money is booked onto product pages that fail, bought on impressions and read against last week. This plan audits the shelf first, reads share of search on one fixed set, buys every channel on one KPI with a benchmark, and ends the month with three decisions.

Who it is for

Brand manager, digital or e-commerce lead, marketing manager in consumer healthcare, writing for a Gulf market and presenting to a regional or global team. Also the distributor marketer who co-writes it.

Not for

Prescription brands with a medical-affairs plan, agencies pitching creative work, or anyone who needs a company's proprietary template.

Also useful with this item

Item 01 · $79
Brand plan
the envelope this plan spends
Item 05 · $79
Launch plan and readiness workbook
the launch flights the calendar shows
Companion · $29
KPI tracker and monthly-review one-pager
where the monthly reads land

Read next on pharmagrowth.co

The Complete Guide to Digital Marketing for Pharmaceutical Companies (2026)
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E-Commerce for Consumer Healthcare: How to Win Online in the GCC Market (2026)
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Every item includes

Fully editable
Text, charts, colours, logo. Move the spine into your company template in an hour; the how-to shows how.
Opens where you work
PowerPoint, Keynote, Google Slides and LibreOffice; the workbooks recalculate in Excel, Numbers, Sheets and LibreOffice. No macros, no passwords.
Instant download
The files arrive by link the moment payment clears.
Updates for twelve months
Corrections and renderer fixes to an item you bought, by email, free.
Refunds for wrong, broken or misdescribed files
Full refund or replacement within 30 days; changed your mind before downloading, 14 days.
Single-user licence, lifetime use
Any brand, any company, any market, for as long as you like. No resale, no redistribution.
Done with you
Writing this in the next eight weeks?

Three working sessions on your own document: inputs and numbers, the draft, and a review against the questions management will ask.

Ask about a session

Every example is set in one fictional world: Meridian Consumer Health, its distributor Northern Gulf Distribution Co., the scalp-care brand Clarisel and its competitors Scalvia, Sebravel, Scalpex and Trichoderm. Nahdi, Al-Dawaa and United are real Saudi pharmacy chains used as market fixtures with invented figures, as are the marketplaces, the quick-commerce apps and the discounter named in item 08. You see every box filled, every chart populated and every number reconciled, without a real company's data.