Launch plan and readiness workbook: from gate to shelf, with the fact file
A 28-slide launch plan with the readiness workbook (36 deliverables with deadlines and a verdict), the monthly sell-out budget, the listing plan, the price chain and an 8-slide sales fact file for the field.
7 slides from the example
2 sheets from the workbook
Launches slip in the last eight weeks, where nobody owns the list. The readiness workbook owns it: every deliverable by function with its weeks-before-launch deadline, status and blocker; the deck reads the verdict from it.
- Launch Plan Template (28 slides)
- Launch Plan Example — Clarisel Sensitive, G2 pack June 2027 (28 slides, fictional)
- Launch Readiness Workbook (Checklist → Summary by function → Listing plan → Monthly budget → Price chain → P&L vs case → Checks) + example
- Sales Fact File template + example (8 slides)
- Two-page how-to
Brand manager, launch lead, field manager in consumer healthcare, writing for a Gulf market and presenting to a regional or global team. Also the distributor marketer who co-writes it.
Every example is set in one fictional world: Meridian Consumer Health, its distributor Northern Gulf Distribution Co., the scalp-care brand Clarisel and its competitors Scalvia, Sebravel, Scalpex and Trichoderm. Nahdi, Al-Dawaa and United are real Saudi pharmacy chains used as market fixtures with invented figures. You see every box filled, every chart populated and every number reconciled, without a real company's data.
Prescription brands with a medical-affairs plan, agencies pitching creative work, or anyone who needs a company's proprietary template. The structure is the practice of the industry; the words, charts and numbers are original.
The done-with-you option adds three working sessions on your own document: inputs and numbers, the draft, and a review against the questions head office will ask.