Competitor fact table and price ladder: one set, one MAT, one price basis
A workbook that keeps the competitor facts a plan needs — owner, class, lead SKU, price per 100 ml, index vs ours and vs the leader, share and its change, growth, rank — with the shelf check that builds the price ladder, the share view and a watch list with triggers.
3 sheets from the example workbook
A workbook that keeps the competitor facts a plan needs — owner, class, lead SKU, price per 100 ml, index vs ours and vs the leader, share and its change, growth, rank — with the shelf check that builds the price ladder, the share view and a watch list with triggers.
- Competitor Fact Table workbook (Inputs → Fact table → Shelf check → Price ladder → Share view → Watch list → Checks) + scalp-care KSA example
Brand manager, category manager, business-development lead in consumer healthcare, writing for a Gulf market and presenting to a regional or global team. Also the distributor marketer who co-writes it.
Every example is set in one fictional world: Meridian Consumer Health, its distributor Northern Gulf Distribution Co., the scalp-care brand Clarisel and its competitors Scalvia, Sebravel, Scalpex and Trichoderm. Nahdi, Al-Dawaa and United are real Saudi pharmacy chains used as market fixtures with invented figures. You see every box filled, every chart populated and every number reconciled, without a real company's data.
Prescription brands with a medical-affairs plan, agencies pitching creative work, or anyone who needs a company's proprietary template. The structure is the practice of the industry; the words, charts and numbers are original.
The done-with-you option adds three working sessions on your own document: inputs and numbers, the draft, and a review against the questions head office will ask.